I am amazed at how immature and unprofessional businesses are on social networking platforms like twitter. If you represent your business on twitter it’s important to be professional and civil if you’re going to engage in hot topics. Tweeting pettiness from your professional business account on twitter is extremely unbecoming. There’s a lack of grace and decorum.
Attacking someone’s religious beliefs from your business account on twitter speaks volumes. Belittling your potential future clients from your business account on twitter is a surefire way to destroy public confidence and trust in the product and services your business provides. Word-of-mouth is the strongest marketing tool businesses have for their product. It doesn’t take much to sink or swim.
I should teach a social networking 101 class for young business owners. They obviously need guidance.