A New York judge is forcing the Bloomberg administration to take a big gulp -- striking down its groundbreaking and controversial limit on the size of sugary drinks in New York City shortly before it was set to take effect.
Manhattan state Supreme Court Justice Milton Tingling wrote in his opinion that the rules are "arbitrary and capricious," applying to only certain beverages and only certain stores.
"The loopholes in this rule effectively defeat the stated purpose of this rule," he wrote, complaining of "uneven enforcement even within a particular City block, much less the City as a whole."
Mayor Michael Bloomberg said the city plans to appeal, calling the ruling "clearly an error."
"If we are serious about fighting obesity then we have to be honest about it and courageous about tackling it," Bloomberg said. "We believe it is reasonable and responsible to draw a line."
But Tingling said the city's Board of Health went beyond its authority, and effectively would be "limited by its own imagination" if left unchecked.
"The portion cap rule, if upheld, would create an administrative Leviathan and violate the separation of powers doctrine," by straying into territory that should belong to the elected City Council, not the board appointed by Bloomberg, Tingling wrote.
That, he wrote, "has the potential to be more troubling than sweetened beverages.
In the wake of the ruling, the American Beverage Association said the decision provided a "sigh of relief to New Yorkers and thousands of small businesses in New York City that would have been harmed by this arbitrary and unpopular ban."
The city Board of Health approved the measure in September. Championed by Bloomberg, it follows on other efforts his administration has made to improve New Yorkers' eating habits, from compelling chain restaurants to post calorie counts on their menus to barring artificial trans fats in restaurant food to prodding food manufacturers to use less salt.
The city has said that while restaurant inspectors would start enforcing the soda size rule in March, they wouldn't seek fines -- $200 for a violation -- until June.
Soda makers, restaurateurs, movie theater owners and other business groups sued, asking a judge to declare the measure invalid. In February, they asked Tingling to bar the city from enforcing the regulation while the suit played out.
City officials have called the size limit a pioneering move for public health. They point to the city's rising obesity rate -- about 24 percent of adults, up from 18 percent in 2002 -- and to studies tying sugary drinks to weight gain. Care for obesity-related illnesses costs government health programs about $2.8 billion a year in New York City alone, according to city Health Commissioner Dr. Thomas Farley.
The supersize-drink crackdown will "have significant public health effects, and the sooner that happens, the better," city lawyer Mark W. Muschenheim said in court in February.
Critics said the measure is too limited to make a meaningful impact on New Yorkers' waistlines. But they said it would take a bite out of business for the eateries that have to comply, while other establishments still will get sell sugary drinks in 2-liter bottles and supersize cups.
Beverage makers had expected to spend about $600,000 changing bottles and labels, movie theater owners feared losing soda sales that account for 20 percent of their profits, and delis and restaurants would have had to change inventory, reprint menus and make other adjustments, according to court papers.
"These are costs which these businesses are not going to be compensated for," and the money will be wasted if the court ultimately nixes the law, James E. Brandt, a lawyer for the American Beverage Association and other opponents, told the judge in February.
Critics also said the restriction should have gone before the elected City Council instead of the Bloomberg-appointed health board. The city says the panel of doctors and other health professionals had both the authority and expertise to make the decision.
The Associated Press contributed to this report.
H/T: State Judge halts Bloomberg ban on large sugary drinks in New York City